Vision, Mission, Values

Mission

To become an established top 3 bank in Ghana by 2024 based on all key performance indicators: Quality of Deposits; Operating Income; Quality of Loan Book; Return on Equity; Cost to Income Ratio, and anchored on three key pillars:

• Our people
• Our service and processes, and
• Return to Stakeholders

This will be premised on exceptional corporate governance standards and risk management practices, knowledge of the local market, professionalism, proactivity, innovation and above all a customer-centric culture.

Vision

To become a world-class financial institution that provides superior returns for all stakeholders as follows:

Our customers: The best place to bank
Our shareholders: The best place to invest
Our employees: The best place to work
Our regulators: The best place to benchmark

Values

• Driven to Exceed Expectations
• Integrity
• Passionate to Serve
• Culture of Excellence
• Serving the Community

• Fidelity believes in the can-do spirit of each employee. At the heart of our approach is the desire to exceed expectations for everything we do
• This drive to exceed expectations encourages us to serve passionately, addressing all our stakeholders’ interests with diligence
• Fidelity is seeking to build a culture of excellence that will make us a high performing organization
• Apart from focusing on our staff, we also believe that the communities in which we operate play a vital role in our business. We support our communities in areas where our assistance is most needed, so we can touch lives in important ways.
• Importantly, we live by our name – ‘Fidelity’, which propels us to uphold the highest level of integrity in our organization and in our operations