Vision, Mission, Values Mission To become an established top 3 bank in Ghana by 2024 based on all key performance indicators: Quality of Deposits; Operating Income; Quality of Loan Book; Return on Equity; Cost to Income Ratio, and anchored on three key pillars: Our people Our service and processes, and Return to Stakeholders This will be premised on exceptional corporate governance standards and risk management practices, knowledge of the local market, professionalism, proactivity, innovation and above all a customer-centric culture. Vision To become a world-class financial institution that provides superior returns for all stakeholders as follows: Our customers: The best place to bankOur shareholders: The best place to investOur employees: The best place to workOur regulators: The best place to benchmark Values Driven to Exceed Expectations Integrity Passionate to Serve Culture of Excellence Serving the Community Fidelity believes in the can-do spirit of each employee. At the heart of our approach is the desire to exceed expectations for everything we do This drive to exceed expectations encourages us to serve passionately, addressing all our stakeholders’ interests with diligence Fidelity is seeking to build a culture of excellence that will make us a high performing organization Apart from focusing on our staff, we also believe that the communities in which we operate play a vital role in our business. We support our communities in areas where our assistance is most needed, so we can touch lives in important ways. Importantly, we live by our name – ‘Fidelity’, which propels us to uphold the highest level of integrity in our organization and in our operations
