Corporate Social Responsibility is increasingly becoming part of good management practice, even to the extent that institutions that risk responsible behaviour in their communities risk the chance of being “accepted” by the same community in which they take their employees, customers and suppliers. The “show me” rather than “tell me” attitude of communities is assuming greater prominence.
Fortunately, Fidelity Bank appreciates and believes that to succeed requires an exhibit of highest standards of behaviour in the community whiles supporting some areas of national development. Essentially, the driving philosophy and objectives of the Bank’s CSR are to affect the lives of citizens and encourage sustainable economic development in the societies it operates in.
The Bank’s vision is to become a world class financial institution that provides superior returns for stakeholders. Its mission is to be among the top 5 Banks in Ghana by the end of 2015. This mission is anchored on three key pillars:
At the core of the heart of Fidelity Bank is the desire to contribute positively to the development of industry and by extension, the Ghanaian economy.
Fidelity Bank has its people, it is bound by an exceptional corporate governance structure, Professionalism drives everything we do, underpinned by innovation. The customer is our ‘raison d’etre’
With a vision and a mission to be amongst the leaders in its chosen market, the Bank believes that its success cannot be de-linked from a responsible social conscience. As such, it seeks to proactively engage with all its stakeholders and manages its care for the community, the environment, its employees and indeed all other stakeholders with the same manner of professionalism that it attaches to its core business.
The Bank is conscious of the fact that today’s customer or investor looks out for a responsible and reputable institution to do business with. That reputation can only be achieved with a proactive management of the institution’s relationships across board and going a step further to live a culture of responsible corporate behaviour.
Currently, the Bank supports communities in the areas of education, sports, and health.
Seeing that good education is the bedrock of national development, Fidelity Bank focuses on education as its contribution to building future skills for the development of the country.
In the last few years, the Bank’s contribution in this field has been as follows: